Dominos is one of the pioneers in using conversational AI in enhancing the customer experience and transforming one of the key processes, placing orders.
Founded in 1960, Domino's now operates 14,000+ pizza restaurants in 85+ countries. Their drivers cover 10+ million miles to deliver 10.5+ million pizzas each week in the United States alone. For years, customers have been able to order pizzas via "Dom," a simple ordering bot available online and through the company's mobile apps. "We're one of the first in this space to launch our own artificially intelligent voice-ordering assistant through our own native apps," says Mandi Galluch, Domino's program leader for digital experience.
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Later at some point one is able to track the order
