Los Angeles-based startup Cinelytic is one of the many companies promising that AI will be a wise producer. It licenses historical data about movie performances over the years, then cross-references it with information about films’ themes and key talent, using machine learning to tease out hidden patterns in the data. Its software lets customers play fantasy football with their movie, inputting a cast, then swapping one actor for another to see how this affects a film’s projected box office.
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