As their struggle with store closings persists, some U.S. mall owners and retailers are stepping up their use of technology that recognizes people’s faces but stops short of identifying and recording them. But some U.S. shopping centers have started to use technology that detects facial features and individuals’ paths of travel anonymously.
NewMark Merrill Cos., which owns 80 shopping centers in California, Colorado and Illinois, has deployed facial-recognition technology at its Janss Marketplace, an outdoor mall in Thousand Oaks, Calif. “We definitely at the minimum want features that accurately identify who your customers are, where in the shopping centers they go, and how long they spend there,” said Sandy Sigal, NewMark’s chief executive.
How do you feel about the anonymous collection of your facial reactions and footsteps in shopping centers? Springboard, a U.K.-based data and intelligence company, also sells tracking technology that hooks into existing security cameras to follow individuals and vehicles as they make their way through shopping centers. Proponents of facial recognition tout its ability to enhance shopping-center security and identify shoplifters. Janss Marketplace is one of the few shopping centers known to have deployed facial-recognition technology.
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NewMark Merrill Cos., which owns 80 shopping centers in California, Colorado and Illinois, has deployed facial-recognition technology at its Janss Marketplace, an outdoor mall in Thousand Oaks, Calif. “We definitely at the minimum want features that accurately identify who your customers are, where in the shopping centers they go, and how long they spend there,” said Sandy Sigal, NewMark’s chief executive.
How do you feel about the anonymous collection of your facial reactions and footsteps in shopping centers? Springboard, a U.K.-based data and intelligence company, also sells tracking technology that hooks into existing security cameras to follow individuals and vehicles as they make their way through shopping centers. Proponents of facial recognition tout its ability to enhance shopping-center security and identify shoplifters. Janss Marketplace is one of the few shopping centers known to have deployed facial-recognition technology.
Read more here
