More businesses are finding it difficult to trust the quality of existing user information and are looking to use artificial intelligence to clean up large pools of data to make business sense. For instance, when Swedish media group Bonnier AB faced challenges in adhering to GDPR (the European Union’s General Data Protection Regulation) for its 180 companies, a solution developed by Accenture brought together its diverse data sources — largely processed manually — and used machine learning and a ..
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