Automobile showrooms are getting shrunk and going virtual, as automakers and dealers look for workarounds to exorbitant real estate cost and ballooning salaries.
Opening a conventional dealership in a metro city could cost upwards of Rs 30 crore, including the cost of interior design, inventory, demo cars, furniture, branding and setting up the workshop. Real estate and salary come on top of this. Dealers say the high cost had made their low-margin business unviable when the market is a ..
