Our book with Wiley on AI

Thanks, Nisha. Thanks for your kind words. I learned a lot from you, Wil and Michael. I enjoyed being your editor! I benefited greatly from ...

Thursday, July 4, 2019

Digital transformation is about the business model - not so much about the tech - HBR

Digital transformation brings tremendous value to the oragnization

For an example take digitally-enabled business model transformation, consider Domino’s Pizza, which has experienced a massive turnaround since 2010. Forbes hailed it as a veritable case study “on how digital transformation leads to business value.” That Dominos has undergone a transformation cannot be disputed — an investor who bought $1,000 worth of Dominos shares in 2008, when it was on the brink of bankruptcy, would be able to sell them for more than $80,000 today. By comparison, $1,000 of Chipotle stock purchased the same year and sold at its peak in 2015, before the e-coli scare, would have only been worth about $5,000.

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