By contrast, insiders with little digital experience who are placed at the head of digital initiatives succeeded about 80% of the time (of the 50 cases we studied). Why? Because ultimately digital transformation is as much about organization change as it is about technology. Insiders who are willing to learn have an advantage because they understand how the business works, they have the relationships to get things done, and most importantly, they understand what they don't know. They also understand when they need help: smart insiders hire digital expertise into their team and then lead them to success based on their understanding of how to use digital to serve the business.
