Cipla's digital transformation journey started with the merger of corporate and digital strategies. After this merger, IT steadily moved to the front-end of the business.
Building a digital culture was the next step. We decided to reskill and upskill the organisation. We have completed digitization of several processes in HR, manufacturing, supply chain, product development and sales/marketing.
Digital is embedded in business planning and executions. For instance, we have a target of moving the entire field-force to a digital detailing platform in the next 12 to 15 months. We also intend to reduce down-time at Cipla's global manufacturing units by 20-30%. These are some of the goals of our digital journey.
Building a digital culture was the next step. We decided to reskill and upskill the organisation. We have completed digitization of several processes in HR, manufacturing, supply chain, product development and sales/marketing.
Digital is embedded in business planning and executions. For instance, we have a target of moving the entire field-force to a digital detailing platform in the next 12 to 15 months. We also intend to reduce down-time at Cipla's global manufacturing units by 20-30%. These are some of the goals of our digital journey.
