The Facebook News Feed was one addition that everybody hated initially but now everybody loves!!! And if you are wondering why some stories show up higher in your Facebook News Feed and some are not even displayed, well here is how it works! Different photos, videos, articles, links or updates from your friends, family or businesses you like show up in your personal Facebook News Feed according to a complex system of ranking that is managed by a Machine Learning algorithm.
The rank of anything that appears in your News Feed is decided on three factors. Your friends, family, public figures or businesses that you interact with a lot are given top priority. Your feed is also customized according to the type of content you like (Movies, Books, Fashion, Video games, etc.) Also, posts that are quite popular on Facebook with lots of likes, comments and shares have a higher chance of appearing on your Facebook News Feed.