Authors found that in their survey sales leaders admitted to a surprising lack of familiarity with generative AI. Only 21% of them professed substantial knowledge, which put them behind leaders working in operations (26%), general management (40%), HR (44%), purchasing (57%), and product/engineering (60%) — and, not surprisingly, far behind leaders in IT (80%). Marketing and sales leaders also reported the lowest utilization of generative AI for work-related tasks, with only 35% reporting using it at least sometimes at work. This is concerning, given how important intentional experimentation is to determining the relevance and usefulness of new technologies.
https://hbr.org/2023/11/5-ways-marketing-and-sales-leaders-can-embrace-genai
