Strategy execution method, balanced scorecard, implemented at United Breweries Ltd, top performing billion dollar beer division of UB group - remains one of the most successful corporate transformation stories in India. UB continues its onslaught on its competition, outperforms them by miles in almost every key business measures- sales, EBITDA, innovation, leadership, new products, quality of beer, consumer delight and brand experience , to name few.
Ten years ago, Kalyan Ganguly, the CEO of the division, a Harvard Business School Alumni and his leadership team Shekhar Ramamurthy, Joe Naronha and others initiated balanced scorecard as one of the key strategic initiatives for energizing then perfectly nice looking enterprise to drive it off its comfort zones, inviting the non-existent problem to solve it for reinventing and revitalizing the organization, which in retrospect appears to have paid off phenomenally well.
Here is an interview with Shekhar Ramamurthy, Joint President United Breweries, who is all set to take the enterprise to the next level, sharing his thoughts on how the strategizing, thinking-through and dialoguing on strategic objectives, BSC tools at al – helped the UB leaders create one of the most formidable global enterprise both in its financials and in its management sophistication.
