In this research based HBR article authors conducted survey of 1600 C-suite across 1500 organizations. The survey found that even though digital natives are making inroads into their businesses, more than 55% of incumbents have not yet developed a plan for interfacing with digital platforms. Among those that have a plan, 40% are looking to fight back, while 60% choose to cooperate. Fighting back remains risky; only one in 10 companies claims to have been able to reverse losses and restore growth.
Article offers 3 strategies to go digital fast even though the organization missed the early digitization
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