Mukesh Ambani-led Reliance Industries' entry into online retailing will help expand the current 15,000 digitised retail stores to over five million by 2023, a study of Bank of America Merrill Lynch said.
As much as 90 percent of India's $700 billion retail market is unorganised, made up mostly of neighbourhood kirana stores selling groceries and other sundries.
These kirana stores are keen to upgrade their tech and this is driving a wave of modernisation, the study said.
