Here are twenty cases of how AI is used in big retail..
The basic retail experience hasn’t changed much over the years: go into a store, look for the right product and make a purchase. Color IQ scans a customer’s face and provides personalized recommendations for foundation and concealer shades, while Lip IQ does the same to help find the perfect shade of lipstick.
Customers open the app when they’re in the store and can chat with an AI bot to get directions to a specific item or check if something is in stock.
Online consignment store ThredUp recently released Goody Boxes, which include a number of secondhand clothing items tailored to match each customer’s style. The Pinterest Style Finder scans a customer’s Pinterest boards to understand their personal style and create a list of recommended home décor and furniture items to match.
Fashion retailer Zara recently started using robots to help customers when they come to pick up their orders. Store employees are notified if the customer needs an item delivered to the fitting room.
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