Walmart became a sponsor of Jurassic World’s AR game, offering a different twist on product or brand exploration by using the game (a tie-in to the movie that, very much like Pokémon Go, enables players to hunt and capture dinosaurs) as a way to drive traffic to the store.
Beauty technology pioneer Sephora, which offers magic mirrors in stores and mobile apps that help consumers visualize what different colors and make-up treatments will look like on them.
ASOS, a general merchandise and apparel retailer in the UK uses AR to show what clothing looks like on different body types, to help consumers feel good about fit and reduce returns. How about co-shopping with distant friends or family, by sharing product views and experiences while simultaneously together in a virtual store?
Tilly’s, a teen surf and sport clothing retailer, offered a back-to-school experience in its stores, designed to expand consumers’ exploration of multiple categories (clothing and accessories). AR was accessed through Tilly’s mobile app, and offered a scavenger hunt experience in the store, where shoppers searched out three AR coins.
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