Our book with Wiley on AI

Thanks, Nisha. Thanks for your kind words. I learned a lot from you, Wil and Michael. I enjoyed being your editor! I benefited greatly from ...

Tuesday, March 28, 2023

Bata uses AI for in-store analytics

Video analytics and emotional AI for Bata: The footwear retail company Bata deployed an AI-based video analytics solution to improve the company's in-store sales, operations, and customer satisfaction. Developed by Agrex.ai, the solution utilized the store's existing video infrastructure to implement data harvesting and insight generation on smart conversion and audience segmentation. An "Emotions Chart" adjudged the number of customers showing interest in the merchandise and the type of merchandise. The store compared the responses to products..